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Mr. Le Phu serves as the Vice President of Operations at KNOREX. As one of the founding members of KNOREX, and the founder of KNOREX Vietnam, he oversees our Group operations and the day-to-day operation of our Vietnam office. Mr. Le is also the cofounder of AscendX, a recently founded subsidiary of KNOREX that is focusing on helping apps and games apps publishers to improve their revenue optimisation and growth.
Mr. Phu brings to our Group over 15 years of commercial and research experience and expertise. Mr. Phu’s deep expertise extends across a diverse range of technical domains, including AI/ML, Natural Language Processing, Text Mining, Machine Translation, Information Retrieval, and Computer Vision, where he was instrumental in shaping the early foundation of our Group’s innovation DNA.
Mr. Phu started his career as a software engineer at Dirox, an established French company providing turn-key digital solutions in Vietnam. He worked on the development and deployment of large-scale web applications utilizing a wide range of open-source technologies.
His keen interest in innovation led Mr. Phu to pursue research and development work at one of Asia’s top universities—National University of Singapore (NUS)—where he specialized in Computer Vision.
Justin is the founder, chairman of the board of directors and chief executive officer of the Company. He provides the strategic leadership and vision for the company’s growth and innovation. With a wealth of expertise in adtech and business, he plays a key role in driving the Company’s global commercial expansion.
With over 15 years of experience in the digital marketing industry, Justin possesses deep knowledge of advertising and marketing technologies. His direct experience working with advertising agencies, brands, and media publishers spans across small and medium enterprises to multinational corporations. His multi-disciplinary skillset and operational experience have been instrumental in delivering cutting-edge solutions and driving business success.
In 2004, Justin co-founded FiNEX Solutions Private Limited which specialized in providing an innovative real-time stock charting and trading system named ChartNexus to the retail community and stock brokerages. After a successful exit, he joined the data mining department, conducting research in Bioinformatics using AI/ML technology at Singapore’s Agency for Science, Technology and Research (A*STAR), a globally renowned research institution.
Justin holds a Ph.D. in Bioinformatics and a bachelor’s degree (Honors) in Computer Science, both from the National University of Singapore.
Mr. Liu has over 15 years of experience in accounting, taxation, financial reporting, and corporate advisory services. He is a Partner at ATF Professionals, a Sydney-based accounting and business advisory firm, where he advises businesses on taxation, corporate compliance, financial management, and strategic growth initiatives.
Since becoming a Partner in 2014, Mr. Liu has advised more than 500 small and medium-sized enterprises across Australia on corporate taxation, financial reporting, business structuring, governance, and regulatory compliance. He also oversees a team of accounting professionals and has extensive experience assisting companies with financial controls, risk management, and operational planning.
Mr. Liu is a Certified Practising Accountant (CPA Australia), a Registered Tax Agent, and an ASIC Registered Agent. His areas of expertise include corporate finance, accounting, taxation, governance, compliance, and strategic business advisory services.
Mr. Liu holds a Bachelor of Commerce (Accounting) from Macquarie University.
Mr. Zhong is an Australian solicitor with over 15 years of experience in corporate advisory, regulatory compliance, commercial transactions, and dispute resolution. He currently practices at SNA Lawyers, where he advises clients on corporate governance, commercial law, regulatory compliance, litigation, and cross-border legal matters.
Mr. Zhong possesses significant experience in corporate compliance and risk management, including advising businesses on AML/CTF obligations, AFSL compliance, governance frameworks, internal controls, and regulatory requirements. He has also advised on commercial transactions, shareholder arrangements, financing documentation, and strategic business matters across a broad range of industries.
Prior to his legal career, Mr. Zhong operated a migration and consulting practice for more than a decade, providing advisory services to international businesses and individuals navigating Australian regulatory and legal frameworks.
Mr. Zhong holds a Juris Doctor from the University of New South Wales and a Graduate Diploma of Legal Practice from the College of Law. He is admitted as a Solicitor of the Supreme Court of New South Wales and is a NAATI-certified translator and interpreter.
Mr. Sun has extensive experience in capital markets, corporate finance and investor relations, with a focus on U.S.-listed companies. Prior to his appointment as CFO of Knorex, Mr. Sun served as the Company’s Head of Capital Market, where he led capital markets planning, investor engagement and post-IPO initiatives.
Before joining KNOREX, Mr. Sun held senior roles at Jiayin Group (NASDAQ: JFIN) and Fang Holdings (NYSE: SFUN), both U.S.-listed companies. He served as the Vice President of Capital Market at Jiayin Group and previously as the Investor Relations Director at Fang Holdings.
Mr. Sun holds a Master of Financial Management from Central Queensland University and a Bachelor of Finance from La Trobe University.
Ms. Chang has over 15 years of experience in finance, investment management, and cross-border corporate operations across Australia, Greater China, and the United States. Combining a strong foundational background in luxury consumer markets as a certified Graduate Gemologist (GIA), she has spent the last decade and a half driving financial strategy and asset management for prominent regional firms.
From 2016 to 2025, she served as the Chief Financial Officer of Sino Venture Capital Pty Ltd, an Australia-based venture capital firm focused on technology, healthcare, and consumer investments in the Asia-Pacific region and the U.S. In this role, she oversaw capital allocation, U.S. private placements, and early-stage venture investments. Previously, she was the Chief Financial Officer of Sino Aus Group Pty. Ltd. from 2014 to 2016, where she was responsible for group financial planning and cross-border capital deployment. Between 2012 and 2014, as Assistant Vice President at Beijing Tongrentang Australia, she managed regulatory approvals, retail expansion, and international trade between China, Australia, and North America. She began her corporate career at ENZO Jewelry (Hong Kong) from 2007 to 2009, handling brand management, client development, and corporate training.
Ms. Chang holds a Master of Professional Accounting from the University of Technology Sydney and a Bachelor’s degree in Gemstone Material Technology from the China University of Geosciences (Wuhan). Professionally, she holds the Hong Kong Securities and Investment (HKSI) Institute Practising Certificates in both Securities (awarded December 2024) and Asset Management (awarded August 2025).
Mr. Lennon Teng serves as the Group General Manager at the Company. Mr. Teng plays a pivotal role in shaping and executing our Group’s strategic vision. His leadership extends to fostering partnerships and alliances that contribute to the overall growth and success of our organization. With a keen eye for operational efficiency, he actively oversees the day-to-day operation of our Singapore office, ensuring alignment with broader organizational objectives. Mr. Teng’s multifaceted background, entrepreneurial spirit and commitment to innovation make him a driving force behind our Group’s continued success.
With over 15 years of diverse experience in commercialization, business development, product development and operations, Mr. Teng brings a wealth of expertise to his role. He is a seasoned serial entrepreneur, having co-founded three start-ups in the mobile analytics, healthcare and AdTech sectors. Notable among these ventures are Uninstall.io, Mobile Health Private Limited and Locus Labs (Singapore), where he worked collaboratively with teams in India, Vietnam and Singapore, steering the delivery of highly innovative digital solutions.
Mr. Teng holds a Bachelor of Science degree in Economics from the prestigious London School of Economics. Building on this foundation, he furthered his academic pursuits and earned a Master of Science degree in Finance from the Imperial College London in the United Kingdom.
Mr. Le Phu serves as the Vice President of Operations at KNOREX. As one of the founding members of KNOREX, and the founder of KNOREX Vietnam, he oversees our Group operations and the day-to-day operation of our Vietnam office. Mr. Le is also the cofounder of AscendX, a recently founded subsidiary of KNOREX that is focusing on helping apps and games apps publishers to improve their revenue optimisation and growth.
Mr. Phu brings to our Group over 15 years of commercial and research experience and expertise. Mr. Phu’s deep expertise extends across a diverse range of technical domains, including AI/ML, Natural Language Processing, Text Mining, Machine Translation, Information Retrieval, and Computer Vision, where he was instrumental in shaping the early foundation of our Group’s innovation DNA.
Mr. Phu started his career as a software engineer at Dirox, an established French company providing turn-key digital solutions in Vietnam. He worked on the development and deployment of large-scale web applications utilizing a wide range of open-source technologies.
His keen interest in innovation led Mr. Phu to pursue research and development work at one of Asia’s top universities—National University of Singapore (NUS)—where he specialized in Computer Vision.
Mr. Abhishek Kumar serves as the Vice President of Product and Technology of the Company. Mr. Kumar is also one of the founders and the managing director of Knorex India Private Limited, one of our global research and development innovation centers, where he leads the cross-country technical development teams of our Group. With over 16 years of experience in product design, technical development and architecting of large-scale and real-time systems, he charts the Knorex XPO products and solutions roadmap.
In October 2007, Mr. Kumar started his career first as a software engineer in the fame Infosys Labs in India. By July 2011, Mr. Kumar was headhunted by SQL Star to re-locate to Singapore to architect a Semantic Technology-driven extraction platform for the National University of Health Systems (NUHS) as part of the drive towards electronic medical records adoption. Mr. Kumar was invited to serve as a committee member of the Interactive Advertising Bureau (IAB) of Southeast Asia and India, to oversee the establishment of guidelines, principles and standards for the Programmatic Advertising Technology industry in Southeast Asia and India.
Mr. Kumar received his bachelor’s degree in electronics and telecommunications in July 2007 where he was awarded gold medal for outstanding results by the Dr. A. P. J. Abdul Kalam Technical University (formerly, the Uttar Pradesh Technical University). In June 2019, he topped his cohort to clinch the top honor for his Master of Management of Technology from the National University of Singapore (NUS), where he was subsequently awarded the Tang Yuen Seng prize for his merit.
Justin is the founder, chairman of the board of directors and chief executive officer of the Company. He provides the strategic leadership and vision for the company’s growth and innovation. With a wealth of expertise in adtech and business, he plays a key role in driving the Company’s global commercial expansion.
With over 15 years of experience in the digital marketing industry, Justin possesses deep knowledge of advertising and marketing technologies. His direct experience working with advertising agencies, brands, and media publishers spans across small and medium enterprises to multinational corporations. His multi-disciplinary skillset and operational experience have been instrumental in delivering cutting-edge solutions and driving business success.
In 2004, Justin co-founded FiNEX Solutions Private Limited which specialized in providing an innovative real-time stock charting and trading system named ChartNexus to the retail community and stock brokerages. After a successful exit, he joined the data mining department, conducting research in Bioinformatics using AI/ML technology at Singapore’s Agency for Science, Technology and Research (A*STAR), a globally renowned research institution.
Justin holds a Ph.D. in Bioinformatics and a bachelor’s degree (Honors) in Computer Science, both from the National University of Singapore.