Wilson Chandra

Director and President

Mr. Wilson Chandra will begin serving as a director of the Company immediately upon the SEC’s declaration of effectiveness of our registration statement on Form F-1. He is currently serving as the president of the Company. With over 25 years of experience in sales, marketing and business acceleration, his proven leadership skills and demonstrated ability to navigate complex market landscapes and competitive dynamics make him an invaluable asset to our organization.

As co-founder and managing director of Knorex Inc., a subsidiary of our Company, Wilson played a pivotal role in expanding our Group’s presence in the U.S. market since 2019. His strategic acumen and ability to build and lead high-performing teams were instrumental in achieving this remarkable growth.

Wilson’s entrepreneurial spirit and commitment to innovation were evident in his founding of TransAccel, a global business acceleration firm that has guided 55 private and public companies to expand their reach in the U.S. and globally over the past 18 years. His expertise in identifying and nurturing promising startups has been instrumental in the success of numerous organizations.

In addition to his entrepreneurial endeavors, Mr. Chandra has also served as a venture advisor to several Silicon Valley incubators and accelerators, including GSVLabs and Runway. In this role, he provided invaluable guidance and mentorship to early-stage startups, helping them navigate the challenges and opportunities of the market landscape.

Wilson holds a Bachelor of Science in Electrical Engineering from the University of Southern California in 1989, and a Master of Science in Electrical Engineering from the University of Southern California in 1992. With his extensive experience, strategic leadership and unwavering commitment to innovation, Wilson is poised to lead our Company to even greater heights of success. His contributions will undoubtedly be instrumental in shaping the future of our organization.

Qi Chang

Independent Board Member

Ms. Chang has over 15 years of experience in finance, investment management, and cross-border corporate operations across Australia, Greater China, and the United States. Since 2016, she has been the Chief Financial Officer of Sino Venture Capital Pty Ltd, an Australia-based venture capital firm focused on technology, healthcare, and consumer investments in the Asia-Pacific region and the U.S. She oversees capital allocation, U.S. private placements, and early-stage venture investments. She was the Chief Financial Officer of the Sino Aus Group Pty. Ltd. from 2014 to 2016, responsible for group financial planning and cross-border capital deployment. Between 2012 and 2014, as the assistant vice president at Beijing Tongrentang Australia, she managed regulatory approvals, retail expansion, and trade between China, Australia, and North America. From 2007 to 2009, at ENZO Jewelry (Hong Kong), she handled brand management, client development, and training.

Ms. Chang holds a Master of Professional Accounting from the University of Technology Sydney and a Bachelor’s degree in Gemstone Material Technology from the China University of Geosciences (Wuhan). She is also a Graduate Gemologist (GIA) and holds certifications in securities and Australian migration law.

Anthony Carvalho

Independent Board Member

Mr. Anthony Carvalho, or Tony, will begin serving as an independent director of the Company immediately upon the SEC’s declaration of effectiveness of our registration statement on Form F-1. He will serve as the Chair for the Company’s Audit Committee.

Tony is an adviser and investor in early-stage technology companies. He was the Chief Financial Officer (CFO) at YuMe, Inc. (NYSE:YUME), or YuMe, a NYSE-listed company, between 2014 and 2018. Tony also served as the Principal Accounting Officer of YuMe, Inc., during that time.

Tony was also the CFO of Xoom Corporation. Prior to joining Xoom Corporation, Tony served as the VP of Finance and Controller of PayPal.

Prior to PayPal, he spent several years in senior financial roles, including being the Controller of Scient, an eBusiness consulting company, and Director of Finance at AirTouch Communications, which was acquired by Vodafone in July 1999.

Tony holds a bachelor’s degree in commerce from the University of Bombay and is a Certified Public Accountant in California.

Jayant Kadambi

Independent Board Member

Mr. Jayant Kadambi is a Co-Founder at Quain Investments LLC, or Quain, and has been investing via Quain, with his partner Purvi Gandhi, for over a year. He serves as Advisor at Mihup. He serves as Board Member at Lentra AI and Measure Protocol.

Jayant was a Co-Founder and served as the Chairman at YuMe. He also served as Chief Executive Officer & Board Member at HomeUnion. He has served as YuMe’s President since August 2008, YuMe’s Chief Executive Officer since August 2011, and as a member of the Board since YuMe’s inception in December 2004, and was instrumental in taking YuMe public at the NYSE.

Prior to co-founding YuMe, Jayant was the Vice President, Research and Development of Netopia, Inc., a publicly held manufacturer of DSL equipment and service provider for Internet service providers and carriers. He was a co-founder of StarNet Technologies, Inc., a voice-over DSL company, which was acquired by Netopia, Inc. in 1999.

Prior to co-founding StarNet, Jayant held various technical and marketing positions in Advanced Micro Devices, Inc.’s networks division and AT&T Bell Labs, where he worked on high-speed LAN systems, hardware, and DSL technologies.

Jayant received his B.S.E.E. and Masters in Electrical Engineering from Rensselaer Polytechnic Institute.

Gordon Lam

Independent Board Member

Mr. Gordon Lam is an acclaimed, award-winning executive with over 28 years of leadership experience in driving business growth, penetrating new markets, executing transformative turnarounds, and fostering high-performance cultures. Renowned for delivering exceptional, record-breaking results, he has scaled organizations to exceed half a billion USD in revenue and led expansive, high-performing organizations comprising thousands of professionals across continents.

A seasoned expert in sales, marketing, and growth strategy, Gordon has held key leadership positions at prominent Fortune 500 companies such as Dell, SAP, and Microsoft. Most recently, he served as President and Global Chief Revenue Officer at Syniti.

Gordon is deeply committed to helping organizations achieve sustainable growth, operational excellence, and strategic innovation in today’s dynamic global market. His comprehensive expertise spans management, sales, marketing, business development, partner relations, operations, and service delivery.

Having lived and worked in Australia, Hong Kong and the United States, Gordon now resides in Singapore. Outside of his professional accomplishments, he is an avid outdoor enthusiast and passionate cyclist, continually exploring ways to blend his love for technology and innovation both personally and professionally.

Justin Choo, Ph.D.

Founder, Chairman and Chief Executive Officer

Justin is the founder, chairman of the board of directors and chief executive officer of the Company. He provides the strategic leadership and vision for the company’s growth and innovation. With a wealth of expertise in adtech and business, he plays a key role in driving the Company’s global commercial expansion.

With over 15 years of experience in the digital marketing industry, Justin possesses deep knowledge of advertising and marketing technologies. His direct experience working with advertising agencies, brands, and media publishers spans across small and medium enterprises to multinational corporations. His multi-disciplinary skillset and operational experience have been instrumental in delivering cutting-edge solutions and driving business success.

In 2004, Justin co-founded FiNEX Solutions Private Limited which specialized in providing an innovative real-time stock charting and trading system named ChartNexus to the retail community and stock brokerages. After a successful exit, he joined the data mining department, conducting research in Bioinformatics using AI/ML technology at Singapore’s Agency for Science, Technology and Research (A*STAR), a globally renowned research institution.

Justin holds a Ph.D. in Bioinformatics and a bachelor’s degree (Honors) in Computer Science, both from the National University of Singapore.

Le Phu

Vice President of Operations

Mr. Le Phu serves as the Vice President of Operations at the Company. As one of the founding members, and founder of Knorex Vietnam Company Limited, one of our global research and development innovation centers, he oversees our Group operations and the day-to-day operation of our Vietnam office.

Mr. Phu brings to our Group over 14 years of commercial and research experience and expertise. Mr. Phu’s deep expertise extends across a diverse range of technical domains, including AI/ML, Natural Language Processing, Text Mining, Machine Translation, Information Retrieval, and Computer Vision, where he was instrumental in shaping the early foundation of our Group’s innovation DNA.

Mr. Phu started his career as a software engineer at Dirox, an established French company providing turn-key digital solutions in Vietnam. He worked on the development and deployment of large-scale web applications utilizing a wide range of open-source technologies.

His keen interest in innovation led Mr. Phu to pursue research and development work at one of Asia’s top universities—National University of Singapore (NUS)—where he specialized in Computer Vision.

Lennon Teng

Group General Manager

Mr. Lennon Teng serves as the Group General Manager at the Company. Mr. Teng plays a pivotal role in shaping and executing our Group’s strategic vision. His leadership extends to fostering partnerships and alliances that contribute to the overall growth and success of our organization. With a keen eye for operational efficiency, he actively oversees the day-to-day operation of our Singapore office, ensuring alignment with broader organizational objectives. Mr. Teng’s multifaceted background, entrepreneurial spirit and commitment to innovation make him a driving force behind our Group’s continued success.

With over 15 years of diverse experience in commercialization, business development, product development and operations, Mr. Teng brings a wealth of expertise to his role. He is a seasoned serial entrepreneur, having co-founded three start-ups in the mobile analytics, healthcare and AdTech sectors. Notable among these ventures are Uninstall.io, Mobile Health Private Limited and Locus Labs (Singapore), where he worked collaboratively with teams in India, Vietnam and Singapore, steering the delivery of highly innovative digital solutions.

Mr. Teng holds a Bachelor of Science degree in Economics from the prestigious London School of Economics. Building on this foundation, he furthered his academic pursuits and earned a Master of Science degree in Finance from the Imperial College London in the United Kingdom.

Abhishek Kumar

Vice President of Product and Engineering

Mr. Abhishek Kumar serves as the Vice President of Product and Technology of the Company. Mr. Kumar is also one of the founders and the managing director of Knorex India Private Limited, one of our global research and development innovation centers, where he leads the cross-country technical development teams of our Group. With over 16 years of experience in product design, technical development and architecting of large-scale and real-time systems, he charts the Knorex XPO products and solutions roadmap.

In October 2007, Mr. Kumar started his career first as a software engineer in the fame Infosys Labs in India. By July 2011, Mr. Kumar was headhunted by SQL Star to re-locate to Singapore to architect a Semantic Technology-driven extraction platform for the National University of Health Systems (NUHS) as part of the drive towards electronic medical records adoption. Mr. Kumar was invited to serve as a committee member of the Interactive Advertising Bureau (IAB) of Southeast Asia and India, to oversee the establishment of guidelines, principles and standards for the Programmatic Advertising Technology industry in Southeast Asia and India.

Mr. Kumar received his bachelor’s degree in electronics and telecommunications in July 2007 where he was awarded gold medal for outstanding results by the Dr. A. P. J. Abdul Kalam Technical University (formerly, the Uttar Pradesh Technical University). In June 2019, he topped his cohort to clinch the top honor for his Master of Management of Technology from the National University of Singapore (NUS), where he was subsequently awarded the Tang Yuen Seng prize for his merit.

Tracy Pham

Head of Finance

Tracy Pham is a disciplined and driven accounting professional with over 12 years of experience. She is currently the Head of Finance for the Company where she supervises a global team and oversees the day-to-day activities of the department. She reviews all accounting processes and assignments to ensure they are all aligned with current financial legislation. Tracy is also the Director of Human Resources for Knorex Inc., U.S.

Before joining Knorex in Jan 2020, she was the Accounting Manager and HR Manager for Dynosense Corp in San Jose, California from 2016, responsible for all accounting functions including overseeing all cross-continent transactions among the related entities in various countries. Prior to that, she was an Accountant for Skybox Imaging in Mountain View, CA from 2013 until the company was acquired by Google in late 2014 for US$500 million. Ms. Pham obtained her Bachelor of Business Administration-Management Information Systems from the San Jose State University in June 2001 and her associate degree in Accounting from Mission College in June 2010.